The online landscape has changed significantly over the years, but SEO remains a very effective and vital marketing strategy. There are multiple benefits to a good SEO strategy, we have put emphasis on the top 5 to help you understand or to remind you why SEO is incredible.
SEO has become widely used as one of the top online Digital Marketing strategy because of its effectiveness. While the advantages of SEO may be immense in number, here are our top 5.
Increased Traffic - Top position websites on search engine result pages receive most if not all the impressions and clicks, so when you rank in the top positions it can result in significant traffic increases for your website. Another focus of SEO is creating informative, keyword rich titles and meta descriptions, which are shown on the result pages. Having optimized page content and descriptions helps to increase click through rate, which also causes increases in the amount of people who are looking for your services.
ROI - SEO can provide measurable and trackable results, regardless if you are an eCommerce Online Shop or non-eCommerce site, so there are no issues when it comes to determining your Return on Investment(ROI). SEO Agencies can monitor the effectiveness of their strategy, such as increases in rankings, traffic and conversions. Detailed analytics also provide the ability to thoroughly examine at a deep level and see demographic metrics and other engagement statistics for people who have interacted with your website. For eCommerce sites, an SEO Company can see the paths users take, page to page, to complete a sale, all the way to the beginning of which keyword or search query they used to find you. For non-eCommerce sites, you can attribute values to your lead conversions, like a 'contact us' form fill-out, and calculate the value of your SEO strategy that way.
Cost effectiveness - SEO is one of the most cost-effective digital marketing strategies because it targets people who are looking for you and your products and services online. The inbound nature of SEO helps businesses save money compared to outbound strategies like telemarketers or cold-calling. While they can still be effective strategies, the leads they make cost 61% more than leads generated by an inbound strategy such as SEO. Since SEO targets people who are busy looking for your products and services, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.
Increased site usability – To make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more usable for people as well. SEO consists of recreating a websites link structure to make the pages of your website easier to find and navigate to. This will not only make it easier and better for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.
Brand Awareness – As said above top position ranking websites receive significantly more impressions, having your website in these top positions on the result pages also means more exposure for your website and your brand. In addition, being on the first page or even first place for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust. Since companies that are organically on the first page are generally seen to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.
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